For brands
Grow offline — without the overhead.
We place your brand on curated shelves and across our airport network — on consignment, with the floor, the compliance and the trade handled. You make the product; we do the rest.
Where you are
You have the product. The shelf is the hard part.
Physical retail is where good brands stall — it asks for capital, a floor team, and doors a young label can't open on its own.
Your own store
Fit-out, a deposit, staff to manage, and a long wait to break even — per store. Most brands stop at one.
Large-format retail
Deep margin cuts and payment in 60–90 days. Little say over where you sit, how you look, or what you learn.
Marketplaces
Commission, returns, and the ads you must buy to be seen. No touch, no trial, no room to tell your story.
Who we are
Nine years of curated retail. A decade in terminals.
Toscee is founder-led, slow, intentional retail — and the operator between a brand and the floor it wants. Our airport network and curated store have run for years; every brand we onboard inherits that from day one.
What we offer
Three ways your brand reaches the floor.
Take one, or all three. Each stands on its own.
The shelf
A curated floor and airport presence with nothing to run. We give you the space, fit it, staff it. You consign the stock.
Funding
Can't fund the stock at scale? We arrange collateral-free, government-backed working capital so you can.
Merchandising & buying
Our team plans your range, your display and your replenishment — and hands the data back.
The shelf · what it takes
What we provide, what you fund.
We provide what a brand can't get alone — the space and the compliance. You build and stock the unit.
We provide
- The space — a curated shelf, or an airport unit no small brand can reach alone.
- The trading licence and all airport / BCAS compliance.
- Your staff placed on our payroll — cleared for airport passes and airside work. We don't hire them, and PF/ESI stays yours.
- Operation as merchant of record — we run the till and the sale.
You fund
- The fit-out — you fund and execute it, built to specification.
- The stock — on consignment; you keep title until it sells.
- The staff — you select, hire and fund them, including PF/ESI.
- The operating charges, and a refundable deposit.
Match
The right floor, category world and footfall for your price point.
Fit out
You build the unit to specification; we guide, and the site approves the drawings.
Place staff
You select and fund the staff; we place them on our payroll for access.
Consign
You supply stock; you keep title until it sells.
Trade
We run the floor as merchant of record; every sale through our till.
Settle
Each month we retain our share and charges, and remit the balance.
Funding
The capital to stock the shelves — arranged, not lent.
We make you bankable; the bank lends; a government guarantee makes it collateral-free. We never lend you a rupee ourselves.
Qualify
We check Udyam, GST and trading history — and help if the basics aren't there.
Package
We build the credit file: your sell-through plus our purchase commitment.
Strengthen
ZED certification to lift the government guarantee cover.
Route
We take the file to partner banks under the CGTMSE guarantee.
Sanction & draw
The bank sanctions collateral-free; you draw the working capital.
Deploy & repay
You stock and repay; we take a success fee only on disbursal.
Merchandising & buying
A retail team without hiring one.
Our buyers run your assortment and replenishment — whether the doors are ours or your own.
Diagnose
We read your product and data — what sells, where, at what price and rate.
Plan the range
Assortment and depth by location and price point.
Set the buy
The open-to-buy plan against a budget — you neither run out nor over-commit.
Merchandise
Planograms, display standards, and launch on the shelf.
Replenish
Auto-indent keeps the right stock in the right door.
Review
Sell-through analytics, markdowns, and the next-season plan.
Why us
You keep more with us than almost anywhere else.
Against your own store, a large-format retailer or a marketplace — more of every sale reaches you, and none of it waits 90 days.
Your own store keeps the most — and costs the most
A few extra points of margin rarely justify the fit-out, the deposit and the long wait, unless your capital sits idle.
We cost less than a large-format retailer
And we pay you monthly on sell-through, not in 60–90 days.
Online looks cheap until you add it up
Commission, returns and ads quietly take most of every rupee.
How the commercials work
Clear terms, agreed up front.
We fit the structure to your brand, your category and the floor — a revenue-share model that keeps us aligned with your sales, or a lighter arrangement with no minimum commitment.
The full commercial terms, on your numbers.
We build the model on your cost of goods and the floor we match you to, and walk you through exactly what you'd keep — before you commit a rupee.
- Revenue share or minimum guarantee
- Refundable deposit
- Consignment stock
- Fit-out funded by the brand
- Multi-year term
Bring us your brand. We'll give it a floor.
The shelf to sell from, the funding to stock it, and the team to run it — taken one at a time, or all together.
Partner with Toscee