Gulshan One29 · Sector 129, Noida

Slow, intentional retail for women who value quality, aesthetics & narrative.

Toscee Collective is a design-first space where apparel, sarees, jewellery, beauty and home & gifting are curated together — brands introduced thoughtfully, never stacked.

A stylist arranging dried florals among curated homeware at Toscee Collective
20+
complementary brands, curated under one roof
The original TOSCEÉ retail storefront, illuminated at the mall entrance
The first Toscee store
Our story

Nine years in the making.

Before Toscee Collective, there was Toscee — a founder-led women's retail store built over nine years of scaling brands offline.

We learned the craft on the shop floor: merchandising, styling-led selling, store operations and the discipline of sell-through — one season, one customer at a time. That store taught us what a curated edit can do for a brand, and for the woman who walks in.

Today, that experience becomes a platform. Toscee Collective brings complementary brands together under one roof at Gulshan One29 — the same curation the label carried across airport terminals nationwide.

9+ yrs
Offline retail, hands-onScaling brands through operations, merchandising & premium retail.
The store
Toscee — founder-led women's retailA tight, styling-led edit that put experience over footfall.
2026
Toscee Collective, Gulshan One29A curated multi-brand space for women's fashion, home & gifting.
23
Airport retail, nationwideToscee store counters across 23 airports and 16 states & UTs.
Explore our full history
The store, today

See the collective in motion.

A walk through the real Toscee Collective at Gulshan One29 — the florals, the edit and the finish, exactly as you'll find them.

From the illuminated storefront to the beauty, jewellery and gifting vignettes, this is the space our curation comes to life in.

Filmed on location · Sector 129, Noida

We curate for discovery, experience and storytelling — not shelf space.

A tight edit

A strong point of view, not an open marketplace. Fewer, better labels.

Styling-led

Active selling and service that turns browsing into confident buying.

Experience > footfall

We measure sell-through and brand equity, never discount-driven volume.

The space

Designed to be lingered in.

From the storefront to the shelves — warm materials, styled vignettes and a curated edit that reads as a destination, not a transit stop.

The Toscee Collective storefront at Gulshan One2901
The storefront
Inside the store on opening day02
Inside the store
Home and gifting shelves styled with linens, stationery and candles03
Home & gifting
Hand-painted ceramic dishes on a curated table04
Curated craft
Where to find us

Gulshan One29, Sector 129.

Expressway-facing visibility with an affluent residential and office catchment — a premium, experience-led destination rather than impulse mall traffic.

Expressway visibility Affluent catchment Office + residential Strong weekend peaks
3,000–9,000
Daily footfall range
6,000–14,000
Weekend footfall range
Toscee CollectiveGulshan One29, Sector 129, Noida, Uttar Pradesh
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The Gulshan One29 building exterior in Sector 129, Noida
For brands & designers

Grow offline — without the overhead.

A plug-and-play route to premium physical retail. You focus on product and brand; Toscee handles the floor.

Immediate presence

A premium, footfall-ready floor at Gulshan One29 — no build-out, no store hiring, faster market entry.

Turnkey & consignment

Shared operations, billing and staffing on a consignment model — lower upfront capex and reduced fixed risk.

Shared marketing

In-store activations, spotlight weekends, creator reels and PR — discovery inside a curated multi-brand space.

Real sell-through data

Live walk-in signals, customer feedback and performance insight to sharpen assortment and pricing.

Start a conversation Seasonal & long-term placements · pop-ups · exclusive edits.
Come say hello

Visit the collective.

Toscee CollectiveGulshan One29, Sector 129, Noida, Uttar Pradesh
Store hoursOpen daily · 11:00 – 21:00

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